Privacy Policy

Last updated: November 1, 2026

This policy explains how SMW Studios, LLC ("SMW Studios," "we," "us") — an independent game studio based in Georgia, USA — handles information when you visit smwstudios.net (the "Site") or play our games, including Falling Fields, Comet Cadet and Bumpalongs (the "Games"). Bumpalongs has its own section below, which describes everything specific to that game. Our approach is simple: we collect as little as possible, and we never ask for your real-world identity.

Our games

Information the Games handle

• Leaderboard display name (games with leaderboards, e.g. Comet Cadet) — if you choose to submit a score, the short name you type (up to 12 characters) is saved and shown publicly on our leaderboards next to your score. The name is entirely your choice — please don't use real personal information as your display name. We may remove names that are abusive or contain personal details.
• Scores and game progress (games with leaderboards) — scores you submit are sent to our global leaderboards to rank players.
• Anonymous app ID (games with online features) — when you use online features (leaderboards or friends), the Game creates an anonymous account — a random ID generated by Firebase Anonymous Authentication. It is not linked to your real name, email, phone number, or any sign-in. It exists only so the Game can keep your scores and friend connections associated with you. Reinstalling the app or clearing its data creates a new one.
• Friends (games with a friends feature) — if you use the friends feature, the Game generates a random friend code you can share and stores the list of friend IDs you add, so it can show you a friends leaderboard. We do not access your phone contacts.
• Advertising data (ad-supported games, e.g. the Falling Fields and Bumpalongs mobile apps) — some of our mobile app versions show non-personalized (contextual) ads served by Google AdMob (rewarded videos you choose to watch, and occasional full-screen ads). To deliver ads, cap how often you see them, measure them, and prevent fraud, AdMob may process device information (such as device model, operating system, and settings), your IP address, an advertising identifier, an app-set identifier and, on iPhone, an identifier shared only by apps from the same developer (Apple’s IDFV), how you interact with the ads, and diagnostic information about how ads load and perform. This information is shared with Google as the ad provider, and Google may infer approximate (city-level) location from your IP address; we do not receive it in a form that identifies you. We do not use ads to build advertising profiles of you, and we never serve personalized or behavioural ads. Where required (for example in the EEA, UK, and Switzerland), the game asks for your consent before any ad is shown. Ads appear only in our mobile apps.
• Purchases — some games offer an optional one-time Remove Ads purchase. Purchases are processed entirely by Apple or Google; we receive confirmation that a purchase happened and store it on your device — we never see your payment card details. In Bumpalongs on Android, purchase information is also sent to Unity Technologies by Unity's in-app purchasing library — see the Bumpalongs section.
• On-device data. High scores, preferences, and cached leaderboards are stored on your own device so the Game remembers your settings. This stays on your device.

What we do not collect

Our Games do not require an account or sign-in. We do not collect your real name, email address, phone number, precise location, contacts, or photos. We do not add analytics, attribution, or crash-reporting SDKs of our own; the ad library described in this policy (and, in Bumpalongs on Android, Unity's purchase library) collects some analytics and diagnostic information to provide its services (such as ad delivery, measurement and fraud prevention). The only third-party SDKs that receive any data from them are Google Firebase, for leaderboards and friends in games with online features, Google AdMob, in our ad-supported mobile apps and only for the non-personalized ad purposes described above — we do not use it to track you across other apps or websites — and, in Bumpalongs on Android, Unity's in-app purchasing library, which sends purchase information to Unity Technologies as described in the Bumpalongs section. We do not sell your personal information, and we do not share it with third parties for personalized or behavioural advertising.

Service providers

Leaderboard and friends data is stored with Google Firebase (Cloud Firestore and Firebase Authentication), our database and authentication provider, and is transmitted over encrypted (HTTPS) connections. Ads in ad-supported games are served by Google AdMob. Purchases in Bumpalongs on Android use Unity's in-app purchasing library (Unity Technologies); on iPhone and iPad, they use Apple's StoreKit. See the Firebase privacy information, AdMob privacy information, Google Privacy Policy, and Unity privacy policy. Our Games are distributed through the Apple App Store and Google Play, which have their own privacy policies.

Bumpalongs

Bumpalongs is a puzzle game for Android and iPhone. It does not need an account or sign-in, and it has no leaderboards, friends, or cloud saves.

Saved on your device

Your level progress, stars, hints, cosmetic choices, and settings are stored on your phone and are not sent to us. On Android they are not included in Google's cloud backup, so uninstalling the game or clearing its data removes them. On iPhone, your device's own backup may include them, under Apple's terms.

Ads

Bumpalongs shows ads from Google AdMob: a full-screen ad between some levels, and an optional video you can choose to watch for +2 Hints. Ads are limited to a general "G" content rating. To deliver ads, limit how often you see them, measure them, and prevent fraud, Google may process information about your device (such as model, operating system, and settings), your IP address (from which Google may infer an approximate, city-level location), an advertising identifier, an app-set identifier and, on iPhone, an identifier shared only by apps from the same developer (Apple’s IDFV), how you interact with the ads, and diagnostic information about how ads load and perform. This information goes to Google as the ad provider; we do not receive it in a form that identifies you. Bumpalongs requests non-personalized ads — ads based on the game and general context, not on a profile of you.

Consent and privacy choices

Each time Bumpalongs starts, it checks with Google whether your consent is needed. Where the law requires it (for example in the EEA, the UK, and Switzerland), Bumpalongs asks for your choice before any ad is requested. If you decline, you may still see ads, but Google limits how it uses your information. Where privacy options are required, the game's Settings screen shows a Privacy choices button so you can review or change your choice at any time.

Remove All Ads

Bumpalongs offers one optional purchase, Remove All Ads, a one-time purchase with no subscription. It is processed entirely by Google Play or the Apple App Store; we never see your payment card or billing details. The store tells the game that you own the purchase; the game keeps that on your device and checks it with the store when it starts. Restore Purchases in Settings asks the store again, for example on a new phone. A purchase on Google Play does not carry over to the App Store, or the other way round. Once you own Remove All Ads, the game stops initializing the ads SDK and requesting ads.

On iPhone and iPad, the Remove All Ads purchase uses Apple's StoreKit directly: Apple processes the purchase under Apple's own privacy policy, and this version of Bumpalongs sends no purchase events to Unity or to us. On Android, purchases use Unity's in-app purchasing library with Google Play. When you start, complete, or fail a purchase on Android, it sends Unity Technologies information about that purchase (the product, the store's order or transaction record, and its status), together with a session identifier, a Unity installation identifier where available, your device model, operating system version and language settings, the device's total storage capacity and the time it was last restarted, the app version, the app's install time, and your IP address. Unity never receives your payment card details. See the Unity privacy policy.

Children (Bumpalongs)

Bumpalongs is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has used Bumpalongs, email support@smwstudios.net or use our contact page. Bumpalongs sends nothing to us, so we hold nothing to delete; we will tell you how to clear the game’s data from the device and how to ask Google and Unity to delete what they hold.

Android and iPhone

On Android, the advertising identifier is Google's Advertising ID, which you can reset or delete in your device settings. On iPhone, Bumpalongs does not show Apple's "Allow tracking" request, so neither the game nor its ad provider can access your device's advertising identifier (IDFA). Google may instead use an identifier shared only by apps from the same developer (Apple’s IDFV); it resets when you delete all of our apps from your device. Ads on iPhone are non-personalized.

Deleting your Bumpalongs data

Bumpalongs keeps no data on our servers. To delete what the game stored on your phone, uninstall it or clear its data. Information processed for ads is held by Google, and purchase information that Bumpalongs on Android sends to Unity is held by Unity; we cannot delete either on your behalf — see their privacy policies, or email support@smwstudios.net and we will help. You can also reach us from our contact page.

Our website

The Site is a static informational site. We set no analytics or advertising cookies and the Site has no accounts or forms. Our host, Cloudflare, processes standard technical request data (such as IP address and browser type) to serve and secure the Site and may set strictly-necessary security cookies. The Site loads fonts from Google Fonts, which means Google's servers may receive your IP address when a page loads. Links to our social accounts (X, Bluesky, Mastodon) and email addresses are governed by those services' own policies.

Children

Our Games and Site are intended for general audiences and are not directed to children under 13. We do not knowingly collect personal information from children under 13 (or the equivalent minimum age where you live). The information our Games handle is described above and in the Bumpalongs section — including the display name and score you choose to submit, the anonymous ID behind online features, your saved progress and settings on your own device, the ad-delivery data (advertising identifier, device information, and IP address) processed by Google AdMob when ads are shown, and, in Bumpalongs on Android, the purchase information sent by Unity's in-app purchasing library. Ads in our games are non-personalized for everyone, are limited to a general "G" content rating, and we do not tag our games for child-directed treatment. If you believe a child has provided us personal information, email support@smwstudios.net and we will delete any such information we hold (we hold none for Bumpalongs — see the Bumpalongs section).

How we use information

Only to run the Games (leaderboards, friends, saved progress), show non-personalized ads that keep ad-supported games free, process and restore optional purchases, keep them secure and fair (including preventing cheating and abuse), fix bugs, and respond to your messages. Where we ask for your consent to show ads, consent is our legal basis; otherwise we rely on our legitimate interest in operating and securing the Games. We build our games to be fair by design — no pay-to-win and no manipulative design.

Your ad choices

Where an ad-consent prompt is shown (for example in the EEA, UK, and Switzerland), you can decline it. In Bumpalongs, use Settings → Privacy choices where it is shown. You can also reset or limit your advertising identifier at any time in your device settings (iOS: Settings → Privacy & Security → Tracking / Apple Advertising; Android: Settings → Google → Ads), and the optional Remove Ads purchase turns ads off in that game.

Deleting your data

• Leaderboard or friends data: email support@smwstudios.net with your display name (and friend code, if possible) and we will remove your leaderboard entries and associated profile/friends data.
• On-device data: clearing the app's data (or your browser's site data) removes locally stored scores, preferences, and the anonymous ID from that device.
• Bumpalongs: the game keeps no data on our servers. Uninstalling it or clearing its data deletes what it stored on your device. Information processed for ads is held by Google, and purchase information that Bumpalongs on Android sends to Unity is held by Unity; we cannot delete either on your behalf. See their privacy policies.
• Ad data: information processed for ad delivery is held by Google, not by us, so we cannot delete it on your behalf. You can reset or delete your advertising identifier in your device settings, and the one-time Remove Ads purchase stops ad requests (and the associated data collection) in that game.

Your rights

Depending on where you live, you may have rights to access, correct, delete, or port your information, or to object to certain processing. For Bumpalongs we hold no information about you, so requests to access or delete ad or purchase data must go to Google or Unity; email us and we will tell you how. To exercise any of these rights, email support@smwstudios.net — we honor reasonable requests regardless of where you live, and we won't treat you differently for asking. Users in the EEA/UK also have the right to complain to their local supervisory authority.

Data retention & security

We keep information only as long as needed to run the Games; leaderboard entries persist until you ask us to remove them or a leaderboard is retired. Data is transmitted over encrypted connections and stored with the providers above. No method of storage is 100% secure, but we use reasonable safeguards and hold as little data as possible in the first place.

International transfers

We are based in the United States and our providers (Google, Cloudflare, Unity) may process data in the US and other countries, relying on appropriate safeguards for international transfers.

Changes to this policy

We will update this policy as our Games evolve — for example, if a future update changes what a Game collects, or adds a new ad format or purchase, we will describe the change here. The ads and the optional Remove Ads purchase described above are already live in the Falling Fields mobile app, and apply to Bumpalongs as described in its own section. Updates are posted on this page with a new "Last updated" date, and we'll provide more prominent notice of material changes.

Contact

SMW Studios, LLC
8735 Dunwoody Place #13476, Atlanta, GA 30350, USA
Player support & privacy requests: support@smwstudios.net
General & press: info@smwstudios.net